According to your text, which of the following is NOT one of the steps included in the six-step process for setting price?
A)Select an approximate price level.
B)Estimate the break-even point.
C)Identify pricing constraints and objectives.
D)Set list or quoted price.

Question

Quizplus · Accepted Answer

Estimating the break-even point is not listed as one of the steps in the six-step process for setting price. The process typically involves identifying pricing objectives and constraints, determining demand, estimating costs, analyzing competitors' prices and offers, selecting a pricing method, and then setting the final price.

According to Your Text, Which of the Following Is NOT