Which of the following is NOT a demand-oriented approach to pricing?
A)price lining
B)prestige pricing
C)bundle pricing
D)customary pricing

Question

Quizplus · Accepted Answer

Customary pricing is a cost-based approach to pricing, in which prices are set based on the company's costs and the desired profit margin. Price lining, prestige pricing, and bundle pricing are all demand-oriented approaches, in which prices are set based on consumer demand and perceived value.

Which of the Following Is NOT a Demand-Oriented Approach to Pricing