When Eastman Kodak Company concerns itself with disposal of its film packages in national parks by promoting the slogan "Take only pictures, leave only footprints," it is acting in accordance with:
A)its regulatory environment.
B)the societal marketing concept.
C)the profit motive.
D)its internal environment.

Question

Quizplus · Accepted Answer

The slogan "Take only pictures, leave only footprints" promoted by Eastman Kodak Company is an example of the societal marketing concept, which emphasizes the importance of not only meeting the needs of customers but also considering the long-term well-being of society and the environment in marketing decisions. By promoting responsible disposal of film packages in national parks, Kodak is taking into consideration the impact of its products on the environment and promoting sustainable behavior among consumers.

When Eastman Kodak Company Concerns Itself with Disposal of Its