Each of the following can influence customers' perceptions of the authenticity of their service experiences, EXCEPT:
A)social processes that allow customers to share their interests.
B)allowing consumers to participate in the production process.
C)personal interaction.
D)service standardization.

Question

Quizplus · Accepted Answer

Service standardization may impact consistency, reliability, and efficiency; however, it does not directly influence customers' perceptions of authenticity. Factors such as personal interaction, social processes, and consumer participation in the production process play a significant role in shaping customers' perceptions of the authenticity of their service experiences.

Each of the Following Can Influence Customers' Perceptions of the Authenticity