Fresh-cut flowers that used to only be available from florists can now be purchased at neighbourhood supermarkets. This is an example of:
A)intertype competition.
B)mixed-line merchandising.
C)dysfunctional competition.
D)multi-product marketing.

Question

Quizplus · Accepted Answer

Intertype competition occurs when retailers that traditionally sell different product lines compete directly with each other by selling the same products, such as supermarkets selling fresh-cut flowers, a product traditionally sold by florists.

Fresh-Cut Flowers That Used to Only Be Available from Florists