When assessing the viability for a new store location, Starbucks will review the population distribution, income, and occupation of those residents that inhabit each area. Which item below is Starbucks most concerned with?
A)social audit
B)psychographics
C)demographics
D)cultural census

Question

Quizplus · Accepted Answer

Starbucks is primarily concerned with demographics, which refers to the characteristics of a population, such as age, gender, income, and occupation. This information helps Starbucks determine if a particular location has a sufficient customer base with the right purchasing power and lifestyle to support a new store. Social audit, psychographics, and cultural census may also provide valuable insights, but they are not the primary focus of Starbucks' assessment.

When Assessing the Viability for a New Store Location, Starbucks