Consumers' ability to perceive taste differences in chocolate bars is an example of:
A)selective retention.
B)stimulus generalization.
C)selective comprehension.
D)stimulus discrimination.

Question

Quizplus · Accepted Answer

Stimulus discrimination refers to the ability of a consumer to differentiate between similar but distinct stimuli, such as taste differences in chocolate bars. Selective retention refers to consumers remembering only certain information that supports their beliefs or attitudes, while stimulus generalization refers to consumers responding the same way to different but similar stimuli. Selective comprehension, on the other hand, refers to the interpretation of information in a way that is consistent with a consumer's existing attitudes or beliefs.

Consumers' Ability to Perceive Taste Differences in Chocolate Bars Is