You want to buy some instant rice, and you are in the mood for wild rice. The store you go to has two brands of instant rice: Uncle Bens and Minute Rice. Collectively, what is this group of instant rice brands called?
A)a consideration set
B)an evaluative criterion
C)a value group
D)an impulse set

Question

Quizplus · Accepted Answer

A consideration set refers to the group of brands or products that a consumer considers when making a purchasing decision. In this case, the two brands of instant rice (Uncle Bens and Minute Rice) make up the consideration set for the consumer looking to buy wild rice. The other options (evaluative criterion, value group, impulse set) do not accurately describe this scenario.

You Want to Buy Some Instant Rice, and You Are