In the consumer purchase decision process when consumers scan their memory for previous experiences with products or brands, this is referred to as a(n).
A)purchase task
B)problem recognition
C)external search
D)internal search

Question

Quizplus · Accepted Answer

Scanning memory for previous experiences with products or brands is known as internal search, which is the process of retrieving information from memory about products, brands, and experiences.

In the Consumer Purchase Decision Process When Consumers Scan Their