Coca-Cola has adopted a short-message communication tool, similar to Twitter that is more prominent in South East Asia, to disseminate and market their soft-drink products. All of the following are likely reasons that Coca-Cola is using this local communication tool, except
A)Twitter is not well adopted in South East Asia
B)the local communication tool has more followers
C)more local soft drink brands use this communication tool
D)the local communication tool has a small, but loyal following

Question

Quizplus · Accepted Answer

The correct answer is D because having a small, but loyal following would not be a compelling reason for a global brand like Coca-Cola to choose a communication tool for marketing purposes. They would likely be interested in tools that offer a wide reach or access to a significant portion of their target market, which is suggested by options A, B, and C.

Coca-Cola Has Adopted a Short-Message Communication Tool, Similar to Twitter