Several years ago dairies got the idea to target chocolate milk sales at a new market -adults. They did this by shifting perceptions of chocolate milk as a children's Moderately nutritional drink to it being perceived as a highly-nutritious adult drink. This illustrates successful implementation of a ___________.
A)positioning statement
B)corporate mission
C)repositioning strategy
D)segmentation statement

Question

Quizplus · Accepted Answer

The shift in perception of chocolate milk from a children's moderately nutritional drink to a highly-nutritious adult drink is an example of repositioning strategy. The dairy companies have successfully repositioned the product to appeal to a new market (adults) and change the perception of the product. It is not a positioning statement as that is a statement that summarizes the brand's positioning strategy. It is not a corporate mission as the example does not show the purpose or overarching goal of the dairy company. It is not a segmentation statement as that would involve identifying a specific segment of the market and creating a strategy to target that market.

Several Years Ago Dairies Got the Idea to Target Chocolate