Nexus 6P, a smartphone offered by Google and Motorola allows customers to visit its website and design the colour scheme, case, and engravings according to their personal desires. This website would particularly appeal to people who want a unique product that separates them from their peers and makes them stand out in the crowd. This would be descriptive of which type of market segmentation variable?
A)socioeconomic
B)demographic
C)psychographic
D)usage

Question

Quizplus · Accepted Answer

Psychographic segmentation divides the market based on consumers' lifestyles, personalities, interests, and values. In this case, the website appeals to customers who value self-expression and uniqueness through the customization of their smartphone. It is not related to socioeconomic or demographic factors, as the website is available to anyone interested in customizing their Nexus 6P. It may also not be related to usage, as all potential customers may have similar usage patterns but different psychographic preferences.

Nexus 6P, a Smartphone Offered by Google and Motorola Allows