Market segmentation involves linking ________ to an organization's ________.
A)buyers' needs; marketing program
B)market information; customer databases
C)prospective buyers; marketing mix
D)product benefits; capabilities

Question

Quizplus · Accepted Answer

Market segmentation involves identifying and analyzing the needs and characteristics of different groups of buyers, and then linking these groups to an organization's marketing program. By understanding the unique needs of each market segment, organizations can create specialized marketing strategies and tailor their product offerings to meet the specific needs of each segment. This can lead to more effective marketing, increased customer satisfaction, and higher sales and profits.

Market Segmentation Involves Linking ________ to an Organization's ________

Market Segmentation Involves Linking to an Organization's