Which of the following statements about the 'bottom of the pyramid' market is not open to challenge?
A) The poor - 4 billion of them - earn less than $2/day
B) The poor have no purchasing power and do not represent a viable market
C) The poor are not brand-conscious
D) The poor are unable to use and not interested in advanced technology
Correct Answer:
Verified
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A)markings on
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