Amazon's ability to design the experience of e-shopping so it is enjoyable is an example of a(n) ____ capability.
A) valuable
B) rare
C) imitable
D) nonsubstitutable

Question

Quizplus · Accepted Answer

Amazon's ability to design the experience of e-shopping so it is enjoyable is a valuable capability because it is something that customers appreciate and are willing to pay for. It is also rare because not all companies have the ability to create such a positive experience.

Amazon's Ability to Design the Experience of E-Shopping So It