The only revenue-generating component of the marketing mix is ________.
A)distribution
B)price
C)product
D)promotion

Question

Quizplus · Accepted Answer

Price is the only element of the marketing mix that directly generates revenue. The other elements, such as product, promotion, and distribution, can indirectly contribute to revenue by affecting consumer interest, awareness, and accessibility, but their impact on revenue is not as direct as that of price.

The Only Revenue-Generating Component of the Marketing Mix Is ________