Producers benefit from using intermediaries because they:
A) are generally backlogged with orders.
B) refuse to store products for longer than a couple of days.
C) operate less expensively.
D) save a lot of work.
E) offer greater efficiency in making goods available to target markets.

Question

Quizplus · Accepted Answer

Intermediaries offer greater efficiency in making goods available to target markets by leveraging their distribution networks, relationships with retailers, and expertise in marketing and selling products. This allows producers to focus on their core competencies, such as product development and manufacturing, while still reaching a wider customer base through the help of intermediaries.

Producers Benefit from Using Intermediaries Because They