As the text points out, advertisers use a combination of quantitative and qualitative factors when evaluating the suitability of different media options for inclusion in an advertising campaign. An advertiser of fine foods is seeking to place some advertising on popular foodie websites. The table below shows available data for a selection of popular websites. Comment on the suitability of the websites for a marketer of fine foods.
\(\begin{array}{|l|l|l|l|l|}
\hline \text { Web Site } & \begin{array}{l}
\text { Unique } \
\text { Visitors }
\end{array} & \begin{array}{l}
\text { P age } \
\text { Impressions }
\end{array} & \begin{array}{l}
\text { Average Time } \
\text { Spent on Site }
\end{array} & \text { Core Demographic } \
\hline \text { Taste.com.au } & 1,984,000 & 31,390,000 & \text { n.a. } & \begin{array}{l}
\text { Female, aged 25- 49 } \
\text { earning p.a. }
\end{array} \
\hline \begin{array}{l}
\text { Australian G ourmet } \
\text { Traveller }
\end{array} & 179,631 & 1,100,500 & 7 \text { minutes } & \begin{array}{l}
\text { Male and Female AB } \
\text { socioeconomic }, \
\text { aspirational s egm hea } \
\text { spenders on dining ou } \
\text { lifestyle products }
\end{array} \
\hline \text { Donna Hay Online } & 115,000 & 95,000 & \text { 3 minutes } & \begin{array}{l}
\text { Female, aged 25- 39, } \
\text { pref } \text { or } \
\text { to at home and enjoy } \
\text { entertaining }
\end{array} \
\hline
\end{array}\)

Question

As the text points out, advertisers use a combination of quantitative and qualitative factors when evaluating the suitability of different media options for inclusion in an advertising campaign. An advertiser of fine foods is seeking to place some advertising on popular foodie websites. The table below shows available data for a selection of popular websites. Comment on the suitability of the websites for a marketer of fine foods.
 \(\begin{array}{|l|l|l|l|l|}
\hline \text { Web Site } & \begin{array}{l}
\text { Unique } \
\text { Visitors }
\end{array} & \begin{array}{l}
\text { P age } \
\text { Impressions }
\end{array} & \begin{array}{l}
\text { Average Time } \
\text { Spent on Site }
\end{array} & \text { Core Demographic } \
\hline \text { Taste.com.au } & 1,984,000 & 31,390,000 & \text { n.a. } & \begin{array}{l}
\text { Female, aged 25- 49 } \
\text { earning p.a. }
\end{array} \
\hline \begin{array}{l}
\text { Australian G ourmet } \
\text { Traveller }
\end{array} & 179,631 & 1,100,500 & 7 \text { minutes } & \begin{array}{l}
\text { Male and Female AB } \
\text { socioeconomic }, \
\text { aspirational s egm hea } \
\text { spenders on dining ou } \
\text { lifestyle products }
\end{array} \
\hline \text { Donna Hay Online } & 115,000 & 95,000 & \text { 3 minutes } & \begin{array}{l}
\text { Female, aged 25- 39, } \
\text { pref } \text { or } \
\text { to at home and enjoy } \
\text { entertaining }
\end{array} \
\hline
\end{array}\)

Quizplus · Accepted Answer

The Answer of As the text points out, advertisers use a combination of quantitative and qualitative factors when evaluating the suitability of different media options for inclusion in an advertising campaign. An advertiser of fine foods is seeking to place some advertising on popular foodie websites. The table below shows available data for a selection of popular websites. Comment on the suitability of the websites for a marketer of fine foods.
 \(\begin{array}{|l|l|l|l|l|}
\hline \text { Web Site } & \begin{array}{l}
\text { Unique } \
\text { Visitors }
\end{array} & \begin{array}{l}
\text { P age } \
\text { Impressions }
\end{array} & \begin{array}{l}
\text { Average Time } \
\text { Spent on Site }
\end{array} & \text { Core Demographic } \
\hline \text { Taste.com.au } & 1,984,000 & 31,390,000 & \text { n.a. } & \begin{array}{l}
\text { Female, aged 25- 49 } \
\text { earning p.a. }
\end{array} \
\hline \begin{array}{l}
\text { Australian G ourmet } \
\text { Traveller }
\end{array} & 179,631 & 1,100,500 & 7 \text { minutes } & \begin{array}{l}
\text { Male and Female AB } \
\text { socioeconomic }, \
\text { aspirational s egm hea } \
\text { spenders on dining ou } \
\text { lifestyle products }
\end{array} \
\hline \text { Donna Hay Online } & 115,000 & 95,000 & \text { 3 minutes } & \begin{array}{l}
\text { Female, aged 25- 39, } \
\text { pref } \text { or } \
\text { to at home and enjoy } \
\text { entertaining }
\end{array} \
\hline
\end{array}\)

As the Text Points Out, Advertisers Use a Combination of Quantitative