Which of the following statements about print advertisements is FALSE?
A) Less than 10 per cent of the exposed audience will read most of the body copy.
B) The advertisement will be noted by less than 50 per cent of the exposed audience.
C) Only about 30 per cent of the exposed audience will recall the main point of the headline.
D) Only about 25 per cent of the exposed audience will remember the advertiser's name.
E) More than 60 per cent of the exposed audience will decode the illustration.

Question

Quizplus · Accepted Answer

This statement is true. The other statements are all supported by research and are generally accepted as true in the advertising industry.

Which of the Following Statements About Print Advertisements Is FALSE