When considering the distribution of products in global markets, companies are wise to adopt a(n)________ view.
A) innovative
B) cost efficient
C) whole- channel
D) conservative
E) customised distribution

Question

Quizplus · Accepted Answer

A whole-channel view considers all aspects of distribution, from production to final delivery, and ensures that all members of the channel work together efficiently. This approach helps companies optimize their distribution activities in global markets. Innovative approaches may not provide a comprehensive view, cost-efficient approaches may not prioritize customer service, conservative approaches may miss out on new opportunities, and customized distribution may not be practical or cost-effective in every market.

When Considering the Distribution of Products in Global Markets, Companies