Which of the following alliance strategies would NOT normally be considered appropriate for a global leader?
A) integration of alliance partners into seamless organisation to deliver the offer
B) focussing on mainstream markets
C) leveraging resources for rapid penetration entry
D) market positioning to take the high and middle end of the market
E) alliance configuration of small units

Question

Quizplus · Accepted Answer

Global leaders typically aim for large-scale operations and significant market impact, which is not aligned with an alliance strategy focused on small units.

Which of the Following Alliance Strategies Would NOT Normally Be