The value chain is a tool used to identify ways to create more customer value.
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Q76: If a customer feels that no product
Q77: A customer's lifetime value can be considered
Q78: Total customer satisfaction is mainly an image-
Q79: Which of the following is NOT one
Q80: While marketers must ensure that customer's orders
Q82: Satisfaction isn't always a good predictor of
Q83: A key challenge for modern marketers is
Q84: Frequency marketing programmes are just one of
Q85: Customer satisfaction is a global concept that
Q86: Return on marketing investment (or marketing ROI)
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