Marketers can take a(n) ________ by taking aggressive action to affect the publics and forces in their marketing environments.
A) environmental perspective
B) relationship building perspective
C) natural perspective
D) proactive stance
E) imitative approach

Question

Quizplus · Accepted Answer

The statement describes taking a proactive stance, which means being proactive in influencing the marketing environment. Option A refers to observing and understanding the environment, while option B refers to building relationships with customers. Option C does not apply in this context, and option E refers to copying the actions of others.

Marketers Can Take A(n) ________ by Taking Aggressive Action to Affect