Which of the following would NOT be considered to be a member of the microenvironment?
A) government agencies
B) suppliers
C) the public
D) marketing intermediaries
E) competitors

Question

Quizplus · Accepted Answer

Government agencies are considered part of the macroenvironment, which includes factors outside of the immediate environment of the organization. The microenvironment includes factors within the immediate environment that can directly impact the organization, such as suppliers, the public, marketing intermediaries, and competitors.

Which of the Following Would NOT Be Considered to Be