A segmentation study of people who would be interested in subscribing to a cooking magazine discovered three distinct groups of potential subscribers: (1) those who wanted to cook the same foods their mothers cooked for them, (2) those who wanted to learn about the latest cooking trends and fads, and (3) those who were interested in learning about a variety of different international cuisines. This magazine discovered its market can be segmented using________variables.
A) geographic
B) demographic
C) social class
D) generation
E) psychographic

Question

Quizplus · Accepted Answer

The segmentation study identified three distinct groups based on their attitudes and interests towards cooking, indicating that psychographic variables would be the best choice for segmenting this market. Geographic, demographic, social class, and generation may have some relevance, but are less appropriate for this particular segmentation study.

A Segmentation Study of People Who Would Be Interested in Subscribing