A marketer that wants to anchor a point-of-difference for Doy soap on brand benefits might emphasize which of the following?
A) the soap is one-quarter cleansing cream
B) Doy products include bar soaps and shampoos
C) Doy soap helps users have softer skin
D) the soap brand has global presence
E) the brand has recently launched soap for men

Question

Quizplus · Accepted Answer

Emphasizing that Doy soap helps users have softer skin would be focusing on a brand benefit, highlighting how the product can meet a consumer need or want. Option A highlights a feature of the product, not necessarily a benefit. Option B, D and E may be important information to communicate, but they do not specifically address a point-of-difference or brand benefit.

A Marketer That Wants to Anchor a Point-Of-Difference for Doy