A potential downside of a heavy-user-focused segmentation plan is that:
A)it can take resources away from those that require persuasion.
B)heavy users usually require constant encouragement to keep consuming a product.
C)heavy users do not differ significantly from infrequent users in terms of their motivations to consume.
D)it shifts focus to emergent consumers who need to be convinced to purchase the product.

Question

Quizplus · Accepted Answer

By focusing solely on heavy users, resources may be allocated towards maintaining the loyalty of these customers instead of targeting potential customers who need persuasion. This can limit the growth potential of the product or brand.

A Potential Downside of a Heavy-User-Focused Segmentation Plan Is That