As highlighted in the text, "Careful Cooks," "DownHome Stokers," and "Functional Feeders" are all segments identified by Pillsbury based on segmentation.
A)geopsychographic
B)niche
C)repositioned
D)lifestyle

Question

As highlighted in the text, "Careful Cooks," "Down­Home Stokers," and "Functional Feeders" are all segments identified by Pillsbury based on segmentation.
A)geopsychographic
B)niche
C)repositioned
D)lifestyle

Quizplus · Accepted Answer

"Careful Cooks," "Down-Home Stokers," and "Functional Feeders" are all lifestyle segments, as they are based on the lifestyle and behaviors of the target audience. Geopsychographic segmentation is based on the intersection of geographic, demographic, and psychographic factors. Niche segmentation is a more specific targeting approach based on a unique and specialized market segment. Repositioning involves changing the perception of a product or brand in the minds of consumers.

As Highlighted in the Text, "Careful Cooks," "Down­Home Stokers," and "Functional

As Highlighted in the Text, "Careful Cooks," "DownHome Stokers," and "Functional