If an advertiser sees a large potential segment being served by a competitor with a big budget, it might consider identifying and targeting smaller groups within that large segment.

Question

Quizplus · Accepted Answer

This strategy is referred to as "niche marketing," and it involves targeting a smaller, more specific group within a larger market. This can be an effective way to compete with larger competitors by focusing on a more specialized area that they may not be targeting as heavily.

If an Advertiser Sees a Large Potential Segment Being Served