An advertiser for bubble gum attempts to generate brand preference by getting consumers to simply like the product and associate it with fun and happiness.Which type of message is the advertiser sending?
A)A feel-good message
B)A testimonial
C)A demonstration
D)A hard-sell message

Question

Quizplus · Accepted Answer

The advertiser's goal is to associate the bubble gum brand with positive emotions like fun and happiness. This type of message is known as a feel-good message, as it focuses on creating a positive emotional connection with the product.

An Advertiser for Bubble Gum Attempts to Generate Brand Preference