Which of the following best defines micro-targeting in the context of media strategies?
A)Micro-targeting indicates the focus of brands on specific media classes.
B)Micro-targeting refers to creating customized advertising messages and offers.
C)Microtargeting focuses on covering the same geographic area as the advertiser's distribution system.
D)Micro-targeting is the placement of ads in a way that exposes them to a large number of people.

Question

Which of the following best defines micro-targeting in the context of media strategies?
A)Micro-targeting indicates the focus of brands on specific media classes.
B)Micro-targeting refers to creating customized advertising messages and offers.
C)Micro­targeting focuses on covering the same geographic area as the advertiser's distribution system.
D)Micro-targeting is the placement of ads in a way that exposes them to a large number of people.

Quizplus · Accepted Answer

Micro-targeting refers to creating customized advertising messages and offers for a specific group of consumers based on their characteristics, behavior, or preferences. It allows advertisers to tailor their messages to a specific audience, increasing the effectiveness of their marketing efforts. This approach typically involves using data analytics and targeting tools to identify and reach specific groups of consumers with relevant content.

Which of the Following Best Defines Micro-Targeting in the Context