Direct marketing is defined as an interactive system that uses one or more advertising media to:
A)develop a one-time communication with customers.
B)push a product through the distribution channel.
C)sustain a brand image.
D)get a measurable response or transaction at any location.

Question

Quizplus · Accepted Answer

Direct marketing is focused on getting a measurable response or transaction, which distinguishes it from other marketing approaches like advertising, which may focus more on building awareness or sustaining a brand image. The use of advertising media is a means to achieve this goal of generating measurable responses or transactions. Therefore, option D is the best choice.

Direct Marketing Is Defined as an Interactive System That Uses