Lisa,a marketing manager,has suggested using crowdsourcing to come up with ideas for advertising.She has found a number of people who are ready to volunteer to answer a questionnaire and be a part of a focus group.Which of the following processes of thinking is being illustrated in this scenario?
A)Critical thinking
B)Controlled thinking
C)Divergent thinking
D)Mindful thinking

Question

Quizplus · Accepted Answer

Crowdsourcing involves gathering ideas and input from a diverse range of individuals, which requires divergent thinking. Divergent thinking is the ability to generate creative ideas that explore multiple possibilities rather than just one solution. This approach is often used in brainstorming sessions where participants come up with a variety of ideas without censoring themselves or evaluating their practicality at first. Therefore, Lisa's suggestion to use crowdsourcing reflects divergent thinking.

Lisa,a Marketing Manager,has Suggested Using Crowdsourcing to Come Up with Ideas