Which of the following should a prospecting letter begin with?
A)A list of qualifications and achievements pertaining to the job
B)A statement indicating that one is applying for the job
C)A statement primarily intended to capture the interest of the reader
D)A statement of goodwill asking for an interview

Question

Quizplus · Accepted Answer

A prospecting letter should begin with a statement that captures the interest of the reader. This could be a relevant statistic, a thought-provoking question, or a statement that shows understanding of the company's needs. Starting with a list of qualifications or achievements may come across as too self-promoting and is better left for the body of the letter. Beginning with a statement indicating that one is applying for the job is also not ideal as a prospecting letter is typically sent before a job opening is advertised. A statement of goodwill asking for an interview can come at the end of the letter after the reader's interest has been piqued.

Which of the Following Should a Prospecting Letter Begin With