Which statement is correct concerning the effect on subsequent questions?
A) The inverted funnel approach is useful when respondents have no strong feelings or have not formulated a point of view.
B) As a rule of thumb, general questions should precede specific questions to prevent specific questions from biasing responses to general questions.
C) The inverted funnel approach is particularly useful when information has to be obtained about respondents' general choice behavior and their evaluations of specific products.
D) All are correct.

Question

Quizplus · Accepted Answer

The inverted funnel approach is useful when respondents have no strong feelings or have not formulated a point of view. As a rule of thumb, general questions should precede specific questions to prevent specific questions from biasing responses to general questions. The inverted funnel approach is particularly useful when information has to be obtained about respondents' general choice behavior and their evaluations of specific products.

Which Statement Is Correct Concerning the Effect on Subsequent Questions