Which of the following is a way to interpret the configuration or spatial map?
A) examine the coordinates and relative positions of the brands
B) examine variables that load high on a factor
C) profile dimensions in terms of variables that were not used in the MDS procedure
D) examine dimension centroids

Question

Quizplus · Accepted Answer

In interpreting a spatial map, examining the coordinates and relative positions of the brands helps understand their relationships and similarities.

Which of the Following Is a Way to Interpret the Configuration