In the United Airlines example given in your text, it was stated that all departments of the company used the results of its in- flight customer satisfaction survey. Which department used the customer satisfaction report to evaluate the performance of United, both internally in achieving its goals, and externally compared to the competition?
A) the marketing department
B) the finance department
C) the executive management
D) the airport department

Question

Quizplus · Accepted Answer

The executive management uses the customer satisfaction report to evaluate the overall performance of the company, both internally in achieving its goals and externally compared to the competition.

In the United Airlines Example Given in Your Text, It