is a framework or blueprint for conducting the marketing research project. It specifies the details of the procedures necessary for obtaining the information needed to structure and/or solve marketing research problems.
A) Research classification
B) Design formulation
C) Research design
D) None of the above

Question

Quizplus · Accepted Answer

Research design is the framework or blueprint for conducting the marketing research project, detailing the procedures necessary to obtain the required information.

Is a Framework or Blueprint for Conducting the Marketing Research