Messages that include fear appeals are most effective when
A) the message generates high levels of fear, and the targets are told what to do to reduce the danger.
B) the message generates high levels of fear, and the targets are left feeling vulnerable.
C) the message generates low levels of fear, and the targets are left feeling vulnerable.
D) the message generates low levels of fear, and the targets are told what to do to reduce the danger.

Question

Quizplus · Accepted Answer

Fear appeals are most effective when they generate a high level of fear and provide the target audience with information about what they can do to reduce the danger. This approach allows people to feel that they have some control over the situation and can take steps to protect themselves. Fear appeals that leave people feeling vulnerable without any clear guidance on what to do can lead to avoidance or denial of the message. Low levels of fear may not be effective in getting people to take action.

Messages That Include Fear Appeals Are Most Effective When