Credibility of the communicator is used as a shortcut when people are motivated to
A) be consistent.
B) be accurate.
C) gain social rewards.
D) gain social approval.

Question

Quizplus · Accepted Answer

Credibility of the communicator is often used as a heuristic, or shortcut, by individuals when they are motivated to be accurate in their judgments or decisions. This is because a credible source is perceived as more likely to provide reliable and truthful information, making it easier for the individual to make an accurate assessment without needing to extensively evaluate the information themselves.

Credibility of the Communicator Is Used as a Shortcut When