When Kodak sets the general price range of its cameras low and its related film high,it is practicing .
A)price bundling
B)target costing
C)penetration pricing
D)two- part pricing
E)captive pricing

Question

Quizplus · Accepted Answer

Captive pricing involves setting a low price for the primary product (cameras) and a high price for the complementary product (film), which is necessary for the primary product to function.

When Kodak Sets the General Price Range of Its Cameras