A firm is using a(n)strategy when it introduces a product at a very low price to encourage rapid product adoption.
A)penetration pricing
B)intensive pricing
C)skimming pricing
D)competitive pricing
E)price bundling

Question

Quizplus · Accepted Answer

Penetration pricing is a strategy where a firm introduces a product at a low price to quickly attract customers and gain market share.

A Firm Is Using A(n)strategy When It Introduces a Product