Which of the following is the term for how the marketplace perceives a retailer relative to the competition?
A)store image
B)store atmosphere
C)merchandise assortment
D)store layout
E)market segmentation

Question

Quizplus · Accepted Answer

Store image refers to the overall perception and impression that consumers have of a retailer compared to its competitors, encompassing factors like reputation, branding, and customer experience.

Which of the Following Is the Term for How the Marketplace