Which of the following statements about the steps in the marketing research process is true?
A)The sample must be designed after the data is collected.
B)The first step is problem definition.
C)The research design should be determined before the problem is defined.
D)The last step is to analyze and interpret the data.
E)The data collection method is selected after the researcher has determined the research design.

Question

Quizplus · Accepted Answer

The first step in the marketing research process is to define the problem, which guides the entire research process.

Which of the Following Statements About the Steps in the Marketing