A is a set of people a consumer wants to please or imitate.They are evaluated for what they wear,where they go,what brands they buy,and so on.
A)social class group
B)perception group
C)culture group
D)reference group
E)family lifestyle group

Question

Quizplus · Accepted Answer

A reference group is a group that individuals use as a standard for evaluating themselves and their own behavior, including choices related to fashion, brands, and lifestyle.

A Is a Set of People a Consumer Wants to Please