Consumers often change their behavior to gain acceptance into a particular reference group. is at work when a person changes as a reaction to real or imagined group pressure.
A)Behavioral learning
B)Perception
C)Brand loyalty
D)Conformity
E)Self- concept

Question

Quizplus · Accepted Answer

Conformity is the act of changing one's behavior or beliefs to match those of others, often in response to real or imagined group pressure, in order to gain acceptance or fit into a particular group.

Consumers Often Change Their Behavior to Gain Acceptance into a Particular