Customer relationship management (CRM) programs are also known as .
A) market segmentation strategies
B) one- to- one marketing
C) undifferentiated marketing
D) marketing with a product- orientation
E) transactional marketing programs
Correct Answer:
Verified
Q39: Explain the philosophy of customer relationship management
Q95: To determine ,firms compare the investments they
Q96: Demographics _.
A)segments people on the basis of
Q97: The 80/20 rule is most directly related
Q98: CRM marketers look at _ .
A)the lifetime
Q99: Baby boomers .
A)are aged seventy- five or
Q101: Hispanic household gets twenty pieces of direct
Q102: Using a CRM approach,customers must be prioritized
Q103: The cosmetics giant L'Oreal has the resources
Q105: Explain the relationship of one- to- one
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