VALS is .
A)a system used for psychographic segmentation
B)a method of removing heterogeneous variables from a target market
C)a strategy used for implementing geodemographic segmentation
D)a database of people who have purchased similar products
E)a method of confirming that the chosen target market is representative of the ideal market segment

Question

Quizplus · Accepted Answer

VALS (Values and Lifestyles) is a system used for psychographic segmentation, which categorizes consumers based on their values, attitudes, and lifestyles.

VALS Is