A condition of exists today as a result of people's diverse interests and backgrounds,which divide them into numerous groups with distinct wants and needs.
A) disintermediation
B) economic aggregation
C) market aggregation
D) market similitude
E) market fragmentation
Correct Answer:
Verified
Q54: CRM stands for _ .
A)consumer relationship management
B)consumer
Q55: The only time many people entertain is
Q56: A viable target market should .
A)not be
Q57: Reebok used to segment the market for
Q58: CRM firms focus on increasing their share
Q60: To determine customer equity,firms .
A)develop a target
Q61: Which of the following statements about the
Q62: The dentist's office calling to remind you
Q63: The first step in customer relationship management
Q64: segmentation variables classify consumers on the basis
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