A _ is typically a nondurable good or service that consumers purchase frequently with a minimum of comparison and effort.
A)homogeneous product
B)convenience product
C)shopping product
D)generic product
E)specialty product

Question

Quizplus · Accepted Answer

Convenience products are typically nondurable goods or services that consumers purchase frequently with a minimum of comparison and effort.

A _ Is Typically a Nondurable Good or Service That